YouTube’s “Suggested Videos” column is a prime spot for driving views, increasing channel subscribers, and boosting overall engagement. Positioned alongside the video currently being watched, suggested videos are a key traffic source for many Oakville companies. In this blog, we’ll dive deep into actionable strategies and insights on how to optimize your videos for inclusion in this coveted space.
What Are Suggested Videos on YouTube?
Suggested videos are the curated recommendations that YouTube provides to viewers based on their interests, viewing history, and engagement patterns. These appear in two main areas:
• The Right Sidebar: While watching a video, suggested videos appear in a column to the right.
• The Auto-Play Queue: When a video ends, the next video often comes from the suggested videos list.
These recommendations are driven by YouTube’s algorithm, which analyzes a combination of factors to predict what viewers might enjoy watching next… and this can significantly increase your visibility.
Why Are Suggested Videos Important?
The suggested videos column is one of YouTube’s most powerful tools for driving traffic. Here’s why it’s important for Oakville based companies:
• Higher Watch Time: Videos in the suggested column are often the next click, increasing your overall watch time—a critical metric in YouTube’s algorithm.
• Increased Discoverability: Being suggested alongside popular videos exposes your content to a larger audience.
• Boosted Engagement: More views often lead to higher likes, comments, and shares, creating a positive feedback loop for your channel.
Leveraging this feature can provide significant benefits. Here are some tips to help get you started.
Create Content That Aligns With Viewer Interests
YouTube prioritizes content relevancy when curating suggested videos. To ensure your videos are considered:
• Understand Your Audience: Use YouTube Analytics to study your audience demographics, interests, and behavior.
• Research Popular Topics: Explore trending topics in your niche using tools like Google Trends or YouTube’s search autocomplete.
• Address Pain Points: Solve specific problems or answer common questions within your niche.
For companies in Oakville, tailoring your video production efforts to local or niche interests can make your content even more relevant.
Optimize Metadata for SEO
Search Engine Optimization (SEO) doesn’t just apply to Google searches; YouTube’s algorithm also relies heavily on metadata. Here’s how to optimize it:
• Craft Compelling Titles: Include relevant keywords while making the title intriguing. For example, instead of “How to Cook Pasta,” try “10 Secrets to Perfectly Cooked Pasta Every Time.”
• Write Descriptive Video Descriptions: Use detailed descriptions with relevant keywords, timestamps, and additional information about the video. Include links to related content to create a network of your videos.
• Use Relevant Tags: Include primary and secondary keywords as tags. This helps YouTube understand the context of your video.
Adding keywords can further increase your reach.
Design Engaging Thumbnails
Your video thumbnail is the first impression viewers get, and it directly impacts your click-through rate (CTR). High CTR increases the chances of being featured as a suggested video.
• Use High-Quality Images: Blurry or unprofessional thumbnails can deter clicks.
• Include Text Overlays: Add concise and engaging text that highlights the video’s value proposition.
• Be Consistent: Use a similar style for all your thumbnails to create a recognizable brand.
• A/B Test Thumbnails: Experiment with different designs to determine what resonates most with your audience.
If your channel specializes in animated video content, your thumbnails should reflect the vibrant and engaging nature of your productions.
Increase Viewer Retention
YouTube’s algorithm favours videos that keep viewers engaged. High audience retention signals that your content is valuable and worth recommending. To improve retention:
• Hook Viewers Early: Start your video with an engaging introduction that captures interest within the first 10 seconds.
• Structure Your Content: Break your video into clear sections to keep it organized and easy to follow.
• Avoid Rambling: Stay on topic and maintain a steady pace.
• Use Visual and Audio Cues: Incorporate animations, transitions, and background music to maintain interest.
Focusing on video production or animated video content, dynamic visuals and storytelling are key to retaining your audience.
Leverage Playlists
Playlists help group related content and encourage binge-watching, increasing the likelihood of your videos being suggested:
• Create Thematic Playlists: Organize your videos into playlists based on topics or series.
• Optimize Playlist Titles and Descriptions: Use keywords and engaging language to attract viewers.
• Enable Auto-Play: Ensure playlists are set to autoplay to keep viewers engaged with your content.
You can also create playlists showcasing your products and tips on how to use them.
Encourage Interactivity
Engagement metrics such as likes, comments, and shares influence YouTube’s algorithm. To drive interactivity:
• Ask Questions: End your video with a call-to-action encouraging viewers to comment.
• Use End Screens and Cards: Suggest related videos from your channel to guide viewers’ next clicks.
• Prompt Subscriptions: Politely ask viewers to subscribe and turn on notifications.
• Run Contests or Polls: Encourage participation by offering incentives like shout-outs or prizes.
Interactive polls or viewer challenges related to your projects can also increase engagement.
Build Relationships With Creators
Collaborating with other YouTubers can expose your content to a broader audience and boost its chances of being suggested:
• Guest Appearances: Feature other creators in your videos and participate in their content.
• Cross-Promotions: Promote each other’s videos through end screens, cards, or shout-outs.
• Engage With Their Audience: Interact in the comment sections of other creators’ videos to build visibility.
Collaborations can be particularly effective for companies in Oakville looking to expand their network.
Upload Consistently
Consistency signals to YouTube that you’re an active creator. It also helps retain your audience, which boosts overall engagement.
• Create a Content Calendar: Plan your uploads and stick to a regular schedule.
• Batch Create Content: Film and edit multiple videos at once to maintain consistency during busy periods.
• Update Old Videos: Re-optimize older videos by updating titles, descriptions, and tags to keep them relevant.
Analyze and Adapt Using Analytics
Regularly review your YouTube Analytics to identify what’s working and refine your strategy:
• Study Traffic Sources: Look at which videos are driving suggested traffic and identify patterns.
• Monitor Viewer Behaviour: Analyze metrics like watch time, average view duration, and CTR.
• Test and Iterate: Experiment with different content styles, video lengths, and formats to see what performs best.
Align With YouTube’s Algorithm Trends
Stay informed about YouTube’s evolving algorithm by keeping up with industry updates and trends. Key areas of focus include:
• Engagement: Likes, comments, shares, and watch time remain critical.
• Relevancy: Videos closely related to the current one being watched have a higher chance of being suggested.
• Freshness: Newer videos are often prioritized, especially if they gain traction quickly.
Getting your videos listed in YouTube’s suggested column requires a combination of quality content, strategic optimization, and audience engagement. By understanding your audience, crafting compelling videos, and leveraging YouTube’s tools, you can significantly increase your chances of being featured. These strategies will position your channel for long-term growth and visibility. Remember, success on YouTube is a marathon, not a sprint. Consistently applying these strategies will position your channel for long-term growth and visibility.
