Live Video Streaming in Toronto

Building a community around your Toronto based company and connecting with your audience is paramount. Research has shown time and time again that video production is the key to attaining this. In fact, live video streaming is now becoming more and more of a wide spread tool for Toronto companies of all sizes. Live video streaming has been utilized for many years but due to costs for this kind of production, it has only really been viable for large (and sometimes medium size) corporations. From insider video announcements to live Q&A sessions, product launches, press conferences and more, live streaming has the power to take your brand awareness to the next level and build on your existing audience. Although live video streaming has been out of reach for most micro size to small companies throughout Toronto, today there are apps that can allow anyone to tap into this effective form of video production.

One such app that is taking the live video streaming world by storm is Periscope. Another very popular platform is Facebook LIVE video and Instagram has also recently added live streaming videos to their offerings.

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The Periscope app was acquired by Twitter in February of 2015. Since that time, it’s become one of the leading live video streaming apps available. Periscope enables you to go live using your mobile device. The app basically enables anyone to become their own on-the-fly broadcasting station, streaming live video to any viewers who join their broadcast. Periscope truly takes advantage of its mobile platform, incorporating notifications as well as social sharing (on Twitter), live discussions and feedback. Although Periscope has been used mostly by vloggers and bloggers, there are many ways Periscope can be utilized for business and it can really allow you to showcase public speaking abilities.

Once a live broadcast is over, your audience can watch a replay, and even send feedback through the Periscope app for up to 24 hours. After that, the broadcast is taken down from the app. That said however, each of your broadcasts can be saved to your mobile device and then published and shared online just like any other video. Best practice here is to post these Periscope videos to the platform that is home to your primary video audience (i.e. Youtube, Vimeo, Daily Motion, etc). Posting your Periscope video gives it a place to live that lasts longer than 24 hours and it also gives you an opportunity to promote future Periscope video broadcasts.

There are however technical issues that can come with using live streaming apps like Periscope and Toronto executives shouldn’t dive into tackling a live video stream without professional support. Just as with any other professional video you’re planning to produce, it’s always best to hire an experienced corporate video production company like Groovy Concepts to handle your live stream. Spending the money is well worth it to avoid embarrassment. You certainly wouldn’t want your video to cut out in the middle of the broadcast which is a typical occurrence for vloggers.

Common amateur mistakes can be disastrous! For instance, if someone happens to call you during your Periscope Broadcast, you’ll be knocked offline, your broadcast will be over, and your audience will be annoyed to say the least. Always remember to block your calls temporarily prior to a live broadcast on Periscope. Also, not knowing the range of your Wi-Fi network can also knock you offline very quickly. Don’t go walking around in the middle of your Periscope Broadcast unless you know the range of your Wi-Fi network and that you are well within it. Also, some rooms have better signal than others… stick to filming your broadcasts from these rooms wherever possible.

Disastrous technical issues can be avoided completely when an experienced professional video production company is involved. Ideally, it is always more reliable to simply hire a reliable company with access to professional live video streaming production equipment. At the very least it is advisable to get a full consultation and in depth how-to from an experienced professional. That said, using an app such as Periscope correctly can allow your Toronto based company to tap into the power of live streaming video and can even extend your audience reach throughout the globe.

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What People Are Saying About Us

“Groovy Concepts brought our media vision to reality. They recently created a number of highly engaging informational videos for Chrysalis Energies including six customer testimonial videos, two in-depth research interview videos, and one 18-minute docu-mercial. Groovy Concepts took care of the entire production process from start to finish; from concept development and script writing to production, editing and animation. Their creative direction and hands-on production management made everything run smoothly and efficiently. I would highly recommend Groovy Concepts for all your media production needs.”

Brent Knudsen, Founder, Director of Research & Development
Chrysalis Energies

Testimonials

“Canlan Ice Sports had the pleasure of working with Groovy Concepts in the development of multiple videos to showcase our various product and service offerings. The process from initial development stage through to final production was done in a professional, thorough manner that allowed us to collaborate effectively with this very talented and professional team. The professionalism, attention-to-detail and incorporating our needs and objectives into the final product greatly contributed to best-in-class videos we are proud to showcase to current and new customers. We would not hesitate to work with Groovy Concepts again, should the opportunity arise.”

Paul Dillon, Vice President Sales, Marketing & Service

Canlan Ice Sports

“Groovy Concepts made my vision a reality. Their talented team translated my requirements for both video and motion graphics products into pieces I’m proud to share. From conception to video shoots to expertly edited final products, the process was inspiring and fun. I wouldn’t hesitate to use Groovy Concepts again and again!”

Sarah Watts-Rynard, Executive Director

Canadian Apprenticeship Forum

“Whenever I work with Groovy Concepts, I’m always impressed with how committed they are to delivering a quality product and hitting our deadlines. Groovy Concepts works tirelessly to ensure the creative process is as simple and straightforward as possible, but at the same time capturing your vision. They do a tremendous job of bringing your ideas to life and ensuring you walk away with a final product you are confident in.”

Hailey Clark, Director

ASHL / ASHN

“GPS Consulting Group decided that we wanted to update our website to have a more current and upgraded look. After an extensive search for a partner that not only could recognize our vision but help us with crystalizing that vision, we found Groovy Concepts. Next was implementation. John and Mike helped my partner and I create a video that has garnered us a number of compliments. They helped us feel at ease in front of the camera and were instrumental in helping us deliver our message in a clear concise manner. Next was website development. Not only was the creative beyond our expectations, John and Mike had the painstaking task of making sure that we fulfilled our part of the process. Where they needed our input they made it as easy as possible for us to provide it. We were so impressed we transferred our website hosting to them so we can work together moving forward. We still have more to do and we will not be hesitating to continue our partnership.”

Bruce Tomkins, Partner

GPS Consulting Group

“It was a pleasure to work with the Groovy Concepts team. We particularly enjoyed their professionalism and how quickly they can turn our idea into an actual product with high impact. Starting with a concept and high level guidelines, Groovy Concepts was able to help us capture the essence of our message and create a quality product on budget and on time. Their attention to customer services is unparalleled!“

Jean-Pierre Giroux, Director

Human Capital Development Excellence In Manufacturing Consortium (EMC) Canadian Manufacturing Network (CMN)

“Since adding web videos produced by Groovy Concepts, both our membership numbers and event participation have been positively impacted. Groovy Concepts has become a trusted partner in the growth of The RTSO! Great job, thanks!”

Stephen Laramee, Business Manager

The Respiratory Therapy Society of Ontario

“The guys at Groovy Concepts were absolutely phenomenal! I couldn’t have hired a better company to shoot the video for my seminar. All the videos came out incredible and I’m glad I chose them! I would recommend Groovy Concepts to anyone!“

Marcello Arrambide, CEO & Founder

The Day Trading Academy

“I came to Groovy Concepts with a vague and messy video editing job. I work with First Nations and had about 20 hours of interviews with Elders and 8 hours of a taped round table conference. At Groovy Concepts they were patient, creative and technically astute guiding me through the process of making a 26 minute documentary. The final product was enormously well received by the First Nation Community and many colleagues. The experience of making this video with Groovy Concepts was a delightful voyage. Thank you all!”

Christine Dernoi & Associates Inc.

Aboriginal Rights and Research Consultant

“We have utilized Groovy Concepts for several promotional videos. Most recently we leveraged their creativity to develop a training video for risk management at our company, Canlan Ice Sports Corp. One of the main reasons for choosing Groovy is that they are a one-stop-shop. From start to finish they make the process easy and the end result is always an outstanding product. I highly recommend their services. If you’re a busy professional who doesn’t have the time to write your scripts and layout a promotional video, use them. They will help you every step of the way. Check our promotional videos on Youtube under Canlan Ice Sports to see for yourself or ask to see the Risk Management training video if you’re looking for training tutorials.”

Sarah Leckie, Director, Programs & New Product Development

Canlan Ice Sports

“Groovy Concepts edited over 30 videos for TFI, managing all aspects of the editing to our complete satisfaction. They were so good that I gave them complete liberty to make the edits with little input from me as they knew exactly what I wanted. I am supremely satisfied and have recommended them to many other people, whom I am pleased to say are experiencing the same great results. Groovy is easy to work with, responsive and does a great job!”

Alex Pettes

President, TFI Food Equipment Solutions

“Groovy Concepts has been providing post production services to Alamos Gold for our internal CEO Town Hall videos. We’ve been very happy with the quality, turnaround time, and the customer service we’ve received from Groovy Concepts. A pleasure to work with this company!“

Lauren McCarthy, Human Resources Coordinator

Alamos Gold Inc.

“Groovy Concepts Inc. gives me peace of mind. Trust, expertise, and vision personified. With sincere gratitude.”

Derek Tweedy, CEO

Spaceport Chapter Inc.

“Samaritan’s Purse Canada had the chance to work with Groovy Concepts on subtitling videos in Mandarin and Korean for our Operation Christmas Child campaign. They did an awesome job, were easy to work with and the process was smooth and quick. They went above and beyond by completing the work even earlier then our deadline and for that we were very grateful. I would recommend Groovy Concepts to anyone needing video production work done in any capacity!”

Justin, Samaritan’s Purse Canada – Video Productions Department
“I wanted to create a friendly “about-me” video to introduce myself on my website. Groovy Concepts was great to work with from start to finish. They were professional, on budget, easy to work with and took the time to understand my business. I would highly recommend Groovy Concepts and I will definitely engage them for future projects.”

Beth Montgomery, Founder

Soul Nurturer

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Video to drive foot traffic to your trade show booth So you’re thinking about marketing your products or services at a trade show, conference or expo. You’ve designed your booth, complete with company banners, flyers, brochures and hand outs. But how will you drive traffic to your exhibit? Video is …
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In Short … Keep it Short!
In Short … Keep it Short! One of the most frequently asked questions we get from our  clients is: How long should my corporate video be? There is no magic answer. Ten minutes in real life usually  flashes by like a nano-second, but ten minutes on video can seem like …
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Superbowl Commercial Fun Facts
Superbowl Commercial Fun Facts So this is it, the start of the new year. The holidays are wrapped up for another year and we look ahead to our goals for 2017. Signs of spring are still far off, but the countdown to Super Bowl VI begins and with audience numbers …
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Why hire a Video Production Professional?
Why hire a Video Production Professional? Though many of us are accustomed to the barrage of media,  the impact of video can still be tremendous. We live in a multimedia world with  video finding its way into every walk of life. Video screens can be seen on  buses, in lobbies …
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4 Reasons to have an Online Video Profile
4 Reasons to have an Online Video Profile No matter how much written content and photos you have on your website, they can’t convey as much about you and your services as a video profile. Our Online Profile is a short 1- to 1.5-minute video featuring owners, staff and customers …
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Top 5 Benefits of Online Video Marketing
Top 5 Benefits of Online Video Marketing Online marketing can play a crucial role in promoting your business. Video has become a very cost-effective form of communication allowing you to demonstrate your products and services in ways that photos and text simply cannot. 1 – Show and Tell Statistics show …
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A Formula for Video Production Success in Toronto
A Formula for Video Production Success in Toronto There’s a concept in business that people don’t buy products, they buy the expectation of benefits. It is characterized by Leo McGinneva’s famous explanation about why people buy quarter-inch drill bits: “They don’t want quarter-inch drill bits. They want quarter-inch holes.” In …
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Get YouTube to Recommend Your Video
Get YouTube to Recommend Your Video Most of the viewership on YouTube is driven through the “suggested videos” column on YouTube watched pages. This is important to know when developing a YouTube channel for video production with your Toronto based company. In the video production and marketing realm, dominating this …
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5 Steps to Optimizing Video Thumbnails
5 Steps to Optimizing Video Thumbnails Today video marketing in Toronto is highly competitive. Creating effective custom thumbnails can make all the difference when it comes to a viewer choosing to watch your video, or deciding to watch another. The thumbnail acts as a first impression for your video… it’s …
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