Video Production Toronto – Professional Video Content vs User Generated Content

User engagement with video content is higher than ever and the statistics prove it. According to eMarketer, potential buyers are 40% more likely to proactively contact a company after watching their video. In fact, 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer). Between interactive websites, YouTube, and social media platforms, Toronto corporations that have been utilizing video content are seeing tremendous benefits in conversion rates .

Many companies in Toronto who haven’t yet joined the new digital world of video content marketing are now hitting the ground running trying to catch up. Unfortunately, due to ignorance or lack of proper budget, some non-video professionals believe they can produce their company’s video content themselves by using a home camcorder or even through their smart phone or tablet–scary stuff.

The idea of a do-it-yourself or user-generated video production can seem very alluring for the micro-managing entrepreneur as well as for the middle management exec whose looking to stand out in the office. Why go through the trouble and spend the money to hire a professional Toronto video production company to produce your content when you can just produce it all yourself, right? More often than not, what they’re left with in the end is substandard video content that no one will ever watch due to the following:

• Shaky footage

• Shots with poor lighting (sometimes to the extent that you can’t even see the person’s eyes in the video)

• Amateur choice of room backdrops

• Person in the shot with a “greenish tint ” on their skin, making him/her look sickly, because of the fluorescent lighting in the office (no knowledge of colour balance, lighting, and camera white balancing)

• Lousy framing – diminishing the person in the shot

• Inaudible lines spoken from the person onscreen due to low consumer grade camera microphones, loud rumbling room tone from central air, and background noise from the office

• Amateur editing abilities and cheap editing software resulting in cheesy transition effects, on-screen text and titles, reminiscent of some of the early 80’s music videos

• Videos are way too long . . . no knowledge of modern trends for video duration

• Lack of script writing ability, concept development, and directing abilities . . . so often we see people (likely employees of the company) trying their hand at comedy and acting and delivering poorly written lines . . . sad to say we’ve all probably seen examples of this at one time or another. You know when you’ve seen one when it causes you to roll your eyes and sigh in aggravation

Bottom line the results of do-it-yourself corporate videos can be painfully subpar, totally irritating videos that smack of amateur handy work and that totally fail to deliver the message about the company’s products, services, and profile in the market. And if you think that production value doesn’t matter (that any video content is better than nothing) . . . here are some statistics that will prove this theory wrong.

• According to Comscore, professionally produced video optimized for eCommerce outperforms do-it-yourself or user-generated video by 30%.

• And Visible Measures reports that 20% of your viewers will click away from a video in less than 10 seconds. By the 30-second mark, you’ll lose 1/3 of your viewers. By the 1-minute mark you’ll lose 45% of your viewers.

With statistics like this, companies should not risk the integrity of their brand by producing videos through do-it-yourself means. From concept to completion, a video must be properly produced to capture attention in under 10 seconds and this is best attained by hiring a professional video production company with a proven track record for producing engaging video content.

In our 11 years of producing corporate video content in Toronto, we’ve witnessed the near death experiences of many a corporate marketing campaign and have been called in to save the day a countless number of times. Too often, the “in-house” produced footage was not salvageable and we had to re-produce everything from scratch.

Remember, saving money for your business is all well and good wherever possible but as we all know- time is money and to waste your time trying to produce a subpar video to the detriment of your brand is a waste of your marketing dollar.

Always go with the pros!

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What People Are Saying About Us

“Groovy Concepts brought our media vision to reality. They recently created a number of highly engaging informational videos for Chrysalis Energies including six customer testimonial videos, two in-depth research interview videos, and one 18-minute docu-mercial. Groovy Concepts took care of the entire production process from start to finish; from concept development and script writing to production, editing and animation. Their creative direction and hands-on production management made everything run smoothly and efficiently. I would highly recommend Groovy Concepts for all your media production needs.”

Brent Knudsen, Founder, Director of Research & Development
Chrysalis Energies

Testimonials

“Canlan Ice Sports had the pleasure of working with Groovy Concepts in the development of multiple videos to showcase our various product and service offerings. The process from initial development stage through to final production was done in a professional, thorough manner that allowed us to collaborate effectively with this very talented and professional team. The professionalism, attention-to-detail and incorporating our needs and objectives into the final product greatly contributed to best-in-class videos we are proud to showcase to current and new customers. We would not hesitate to work with Groovy Concepts again, should the opportunity arise.”

Paul Dillon, Vice President Sales, Marketing & Service

Canlan Ice Sports

“Groovy Concepts made my vision a reality. Their talented team translated my requirements for both video and motion graphics products into pieces I’m proud to share. From conception to video shoots to expertly edited final products, the process was inspiring and fun. I wouldn’t hesitate to use Groovy Concepts again and again!”

Sarah Watts-Rynard, Executive Director

Canadian Apprenticeship Forum

“Whenever I work with Groovy Concepts, I’m always impressed with how committed they are to delivering a quality product and hitting our deadlines. Groovy Concepts works tirelessly to ensure the creative process is as simple and straightforward as possible, but at the same time capturing your vision. They do a tremendous job of bringing your ideas to life and ensuring you walk away with a final product you are confident in.”

Hailey Clark, Director

ASHL / ASHN

“GPS Consulting Group decided that we wanted to update our website to have a more current and upgraded look. After an extensive search for a partner that not only could recognize our vision but help us with crystalizing that vision, we found Groovy Concepts. Next was implementation. John and Mike helped my partner and I create a video that has garnered us a number of compliments. They helped us feel at ease in front of the camera and were instrumental in helping us deliver our message in a clear concise manner. Next was website development. Not only was the creative beyond our expectations, John and Mike had the painstaking task of making sure that we fulfilled our part of the process. Where they needed our input they made it as easy as possible for us to provide it. We were so impressed we transferred our website hosting to them so we can work together moving forward. We still have more to do and we will not be hesitating to continue our partnership.”

Bruce Tomkins, Partner

GPS Consulting Group

“It was a pleasure to work with the Groovy Concepts team. We particularly enjoyed their professionalism and how quickly they can turn our idea into an actual product with high impact. Starting with a concept and high level guidelines, Groovy Concepts was able to help us capture the essence of our message and create a quality product on budget and on time. Their attention to customer services is unparalleled!“

Jean-Pierre Giroux, Director

Human Capital Development Excellence In Manufacturing Consortium (EMC) Canadian Manufacturing Network (CMN)

“Since adding web videos produced by Groovy Concepts, both our membership numbers and event participation have been positively impacted. Groovy Concepts has become a trusted partner in the growth of The RTSO! Great job, thanks!”

Stephen Laramee, Business Manager

The Respiratory Therapy Society of Ontario

“The guys at Groovy Concepts were absolutely phenomenal! I couldn’t have hired a better company to shoot the video for my seminar. All the videos came out incredible and I’m glad I chose them! I would recommend Groovy Concepts to anyone!“

Marcello Arrambide, CEO & Founder

The Day Trading Academy

“I came to Groovy Concepts with a vague and messy video editing job. I work with First Nations and had about 20 hours of interviews with Elders and 8 hours of a taped round table conference. At Groovy Concepts they were patient, creative and technically astute guiding me through the process of making a 26 minute documentary. The final product was enormously well received by the First Nation Community and many colleagues. The experience of making this video with Groovy Concepts was a delightful voyage. Thank you all!”

Christine Dernoi & Associates Inc.

Aboriginal Rights and Research Consultant

“We have utilized Groovy Concepts for several promotional videos. Most recently we leveraged their creativity to develop a training video for risk management at our company, Canlan Ice Sports Corp. One of the main reasons for choosing Groovy is that they are a one-stop-shop. From start to finish they make the process easy and the end result is always an outstanding product. I highly recommend their services. If you’re a busy professional who doesn’t have the time to write your scripts and layout a promotional video, use them. They will help you every step of the way. Check our promotional videos on Youtube under Canlan Ice Sports to see for yourself or ask to see the Risk Management training video if you’re looking for training tutorials.”

Sarah Leckie, Director, Programs & New Product Development

Canlan Ice Sports

“Groovy Concepts edited over 30 videos for TFI, managing all aspects of the editing to our complete satisfaction. They were so good that I gave them complete liberty to make the edits with little input from me as they knew exactly what I wanted. I am supremely satisfied and have recommended them to many other people, whom I am pleased to say are experiencing the same great results. Groovy is easy to work with, responsive and does a great job!”

Alex Pettes

President, TFI Food Equipment Solutions

“Groovy Concepts has been providing post production services to Alamos Gold for our internal CEO Town Hall videos. We’ve been very happy with the quality, turnaround time, and the customer service we’ve received from Groovy Concepts. A pleasure to work with this company!“

Lauren McCarthy, Human Resources Coordinator

Alamos Gold Inc.

“Groovy Concepts Inc. gives me peace of mind. Trust, expertise, and vision personified. With sincere gratitude.”

Derek Tweedy, CEO

Spaceport Chapter Inc.

“Samaritan’s Purse Canada had the chance to work with Groovy Concepts on subtitling videos in Mandarin and Korean for our Operation Christmas Child campaign. They did an awesome job, were easy to work with and the process was smooth and quick. They went above and beyond by completing the work even earlier then our deadline and for that we were very grateful. I would recommend Groovy Concepts to anyone needing video production work done in any capacity!”

Justin, Samaritan’s Purse Canada – Video Productions Department
“I wanted to create a friendly “about-me” video to introduce myself on my website. Groovy Concepts was great to work with from start to finish. They were professional, on budget, easy to work with and took the time to understand my business. I would highly recommend Groovy Concepts and I will definitely engage them for future projects.”

Beth Montgomery, Founder

Soul Nurturer

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