Video to drive foot traffic to your trade show booth

So you’re thinking about marketing your products or services at a trade show, conference or expo. You’ve designed your booth, complete with company banners, flyers, brochures and hand outs.

But how will you drive traffic to your exhibit? Video is ideal for the trade show environment.

Image two adjacent booths: a video playing at the booth on the left, no video at the one on the right. Which direction will heads turn? Research shows that a booth with a video gets more attention.

• A video will increase the amount of time a potential client stays at your booth.
• A video can remove the discomfort of establishing eye contact and gives your audience a less intimidating environment for them to view your company’s products and services.
• A video helps to engage attendees who are passively walking past your booth by allowing you to gradually connect with them.
• A video is also an ideal way to illustrate “before and after” results.

Set your booth apart from your competition at your next trade show with a video! Enhance your brand. Promote product visibility. Generate excitement about your products/services.

Top 5 Benefits of Online Video Marketing

Online marketing can play a crucial role in promoting your business. Video has become a very cost-effective form of communication allowing you to demonstrate your products and services in ways that photos and text simply cannot.

1 – Show and Tell
Statistics show that 65% of people learn visually, while 30% verbally. Most people will skim through written material on a website, looking for clues to make a fast decision. A video production will get your company message out there in the way that YOU want it to be seen, enhanced though the use of a web video. Your show and tell video will use images, music and voice over.

2 – Make your Website “Sticky”
Because of their increased level of interest, your visitors will spend more time on your site learning about your services and products. Your goal should be to keep prospective customers on your website for as long as possible, learning about your products and services.

3 – The Emotional Connection
Have you ever seen a celebrity, politician or local business person on TV and then seen them in person? Did you recognize them, maybe you just felt like you knew them? Well, that’s the power of video at work. Video helps customers to feel like they know you, even before they’ve met you. Share your passion and knowledge of your product in a way that establishes you as an expert.

4 – It’s Your Video – On Demand
A web video showcases your product and services to the world. Anyone interested can visit your website to view your video time and again – and of course, there’s viral reach; Share, Email, Link . . .

5 – A Thousand Words
They say a picture is worth a thousand words . . . video contains 30 pictures a second! That translates to 1,800 pictures a minute!

As communication technologies change, businesses need to adapt. Most people now have high-speed Internet and expect complete multimedia content. An out-of-date web site can immediately turn away potential clients. What better way to impress them than through a web video?