Video Production Toronto – Unboxing Videos

Toronto consumers are increasingly turning to YouTube to help them shop. Twenty six percent of shoppers say online videos are their main source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday shopping, according to Google/Ipsos MediaCT’s 2015 Consumer Holiday Intentions Study As people continue to turn to YouTube for their purchase decisions, “Unboxing videos” have become a growing phenomenon.

Unboxing videos feature the unpacking of new products, especially high tech consumer products. They provide a handy service to viewers who want a behind-the-scenes look at a product before they commit to buying it. Finding a reviewer that is prepared to walk you through every feature of that device is priceless. To keep viewers engaged, Unboxers often bring a unique style to their product category. Some put their own personalities front and center, turning their faces into a trusted brand, gaining followers. Others have a specific shooting style that might feature time-lapse style footage set to catchy music, or close-up beauty shots of a new product.

In 2015 alone, people in the U.S. have watched 60 million hours of unboxing videos on YouTube, totalling 1.1 billion views, according to YouTube data. The research also shows that Youtube has become an important part of the purchase process for consumer electronics. A surprising 64% of consumer electronics shoppers watch consumer electronics videos on YouTube one week before they purchase and 65% do so the week after they purchase, according to a Google Millward Brown CE Study in December 2014.

With 2.7 million subscribers, Unbox Therapy takes a deep dive into the latest electronics on the market and gives the consumer a thorough insight into a potential purchase. Its unboxing video of the iPhone 6s and 6s plus generated 1.5 million views and 126K engagements, proving there’s a real appetite for this kind of content.

There are a number of very effective ways that brands can take advantage of this booming trend:

Hire a media production company and create your own unboxing videos for Your Products

Companies have started uploading their own unboxing videos to official YouTube channels. This clip of the new Xbox One from Microsoft that has been watched more than 3 million times.

Ikea also took full advantage of the unboxing trend this September when they launched their own parody video around the launch of the new iPhone range.

Another very effective practice is to use Youtube’s TrueView feature on your unboxing videos.

TrueView specializes in helping viewers shop directly from the videos they’re watching. With TrueView, ads appear as an icon on the top right corner of the Unboxing video. When users click on the icon, Cards will drop down, and users will be able to scroll through images and pricing information about products featured in the Unboxing video. If users are interested in purchasing, they can simply click the image and they’ll be taken to the retailer’s website to learn more, read reviews, or click to buy.

As consumers in Toronto continue to seek out Youtube for gift ideas and insights on products they are interested in, it makes sense for marketers to take full advantage of the power of video and Youtube.  If you’re looking for a new and effective kind of video marketing campaign for your company, Unboxing videos may be the way to go. This holiday season, a good Unboxing video campaign on Youtube may set your products and brand aside from your competition and help give your sales that extra boost to finish the year strong.

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What People Are Saying About Us

“Groovy Concepts brought our media vision to reality. They recently created a number of highly engaging informational videos for Chrysalis Energies including six customer testimonial videos, two in-depth research interview videos, and one 18-minute docu-mercial. Groovy Concepts took care of the entire production process from start to finish; from concept development and script writing to production, editing and animation. Their creative direction and hands-on production management made everything run smoothly and efficiently. I would highly recommend Groovy Concepts for all your media production needs.”

Brent Knudsen, Founder, Director of Research & Development
Chrysalis Energies

Testimonials

“Canlan Ice Sports had the pleasure of working with Groovy Concepts in the development of multiple videos to showcase our various product and service offerings. The process from initial development stage through to final production was done in a professional, thorough manner that allowed us to collaborate effectively with this very talented and professional team. The professionalism, attention-to-detail and incorporating our needs and objectives into the final product greatly contributed to best-in-class videos we are proud to showcase to current and new customers. We would not hesitate to work with Groovy Concepts again, should the opportunity arise.”

Paul Dillon, Vice President Sales, Marketing & Service

Canlan Ice Sports

“Groovy Concepts made my vision a reality. Their talented team translated my requirements for both video and motion graphics products into pieces I’m proud to share. From conception to video shoots to expertly edited final products, the process was inspiring and fun. I wouldn’t hesitate to use Groovy Concepts again and again!”

Sarah Watts-Rynard, Executive Director

Canadian Apprenticeship Forum

“Whenever I work with Groovy Concepts, I’m always impressed with how committed they are to delivering a quality product and hitting our deadlines. Groovy Concepts works tirelessly to ensure the creative process is as simple and straightforward as possible, but at the same time capturing your vision. They do a tremendous job of bringing your ideas to life and ensuring you walk away with a final product you are confident in.”

Hailey Clark, Director

ASHL / ASHN

“GPS Consulting Group decided that we wanted to update our website to have a more current and upgraded look. After an extensive search for a partner that not only could recognize our vision but help us with crystalizing that vision, we found Groovy Concepts. Next was implementation. John and Mike helped my partner and I create a video that has garnered us a number of compliments. They helped us feel at ease in front of the camera and were instrumental in helping us deliver our message in a clear concise manner. Next was website development. Not only was the creative beyond our expectations, John and Mike had the painstaking task of making sure that we fulfilled our part of the process. Where they needed our input they made it as easy as possible for us to provide it. We were so impressed we transferred our website hosting to them so we can work together moving forward. We still have more to do and we will not be hesitating to continue our partnership.”

Bruce Tomkins, Partner

GPS Consulting Group

“It was a pleasure to work with the Groovy Concepts team. We particularly enjoyed their professionalism and how quickly they can turn our idea into an actual product with high impact. Starting with a concept and high level guidelines, Groovy Concepts was able to help us capture the essence of our message and create a quality product on budget and on time. Their attention to customer services is unparalleled!“

Jean-Pierre Giroux, Director

Human Capital Development Excellence In Manufacturing Consortium (EMC) Canadian Manufacturing Network (CMN)

“Since adding web videos produced by Groovy Concepts, both our membership numbers and event participation have been positively impacted. Groovy Concepts has become a trusted partner in the growth of The RTSO! Great job, thanks!”

Stephen Laramee, Business Manager

The Respiratory Therapy Society of Ontario

“The guys at Groovy Concepts were absolutely phenomenal! I couldn’t have hired a better company to shoot the video for my seminar. All the videos came out incredible and I’m glad I chose them! I would recommend Groovy Concepts to anyone!“

Marcello Arrambide, CEO & Founder

The Day Trading Academy

“I came to Groovy Concepts with a vague and messy video editing job. I work with First Nations and had about 20 hours of interviews with Elders and 8 hours of a taped round table conference. At Groovy Concepts they were patient, creative and technically astute guiding me through the process of making a 26 minute documentary. The final product was enormously well received by the First Nation Community and many colleagues. The experience of making this video with Groovy Concepts was a delightful voyage. Thank you all!”

Christine Dernoi & Associates Inc.

Aboriginal Rights and Research Consultant

“We have utilized Groovy Concepts for several promotional videos. Most recently we leveraged their creativity to develop a training video for risk management at our company, Canlan Ice Sports Corp. One of the main reasons for choosing Groovy is that they are a one-stop-shop. From start to finish they make the process easy and the end result is always an outstanding product. I highly recommend their services. If you’re a busy professional who doesn’t have the time to write your scripts and layout a promotional video, use them. They will help you every step of the way. Check our promotional videos on Youtube under Canlan Ice Sports to see for yourself or ask to see the Risk Management training video if you’re looking for training tutorials.”

Sarah Leckie, Director, Programs & New Product Development

Canlan Ice Sports

“Groovy Concepts edited over 30 videos for TFI, managing all aspects of the editing to our complete satisfaction. They were so good that I gave them complete liberty to make the edits with little input from me as they knew exactly what I wanted. I am supremely satisfied and have recommended them to many other people, whom I am pleased to say are experiencing the same great results. Groovy is easy to work with, responsive and does a great job!”

Alex Pettes

President, TFI Food Equipment Solutions

“Groovy Concepts has been providing post production services to Alamos Gold for our internal CEO Town Hall videos. We’ve been very happy with the quality, turnaround time, and the customer service we’ve received from Groovy Concepts. A pleasure to work with this company!“

Lauren McCarthy, Human Resources Coordinator

Alamos Gold Inc.

“Groovy Concepts Inc. gives me peace of mind. Trust, expertise, and vision personified. With sincere gratitude.”

Derek Tweedy, CEO

Spaceport Chapter Inc.

“Samaritan’s Purse Canada had the chance to work with Groovy Concepts on subtitling videos in Mandarin and Korean for our Operation Christmas Child campaign. They did an awesome job, were easy to work with and the process was smooth and quick. They went above and beyond by completing the work even earlier then our deadline and for that we were very grateful. I would recommend Groovy Concepts to anyone needing video production work done in any capacity!”

Justin, Samaritan’s Purse Canada – Video Productions Department
“I wanted to create a friendly “about-me” video to introduce myself on my website. Groovy Concepts was great to work with from start to finish. They were professional, on budget, easy to work with and took the time to understand my business. I would highly recommend Groovy Concepts and I will definitely engage them for future projects.”

Beth Montgomery, Founder

Soul Nurturer

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